Cartafreccia

CartaFRECCIA is the leading loyalty program in transportation in Italy
with ten million members and more than five billion points disbursed
over the past five years.



Arc’s had the honor to take the Frecciarossa
traveler experience to the next level, with a new look and storytelling
of the five cards that represent the statuses: Basic, Silver, Gold, Platinum
and this year’s big news: Platino Infinito (Platinum Infinity).



Then, we brought to life the new illustrative style and the new
iconographic system. The launch video communicates speed,
elegance, and design, with a minimalistic and institutional tone
of voice to suit the the client’s approach.